About the campaign
Fred Hollows is regarded as an Australian icon for his pioneering work in restoring eyesight for people in this country and many developing countries. Some estimates suggest that more than one million people in the world can see today because of initiatives started by Fred. The foundation which bears his name, has grown considerably since its establishment over 30 years ago.
The Foundation has ambitious plans for the future. Momentum has been built over time by growth in core fundraising activities such as direct mail appeals, bequests, popular events and Government funding. However, as it pursued growth it became apparent that increasing fundraising revenue from existing major donors (individuals, philanthropic trusts and foundations and corporates) as well as major donor prospects (those the organisation believed could make a major gift) was vital if they were to succeed. Mark worked in close collaboration with the Foundation’s Partnerships Team to drive intensive donor engagement with selected major donors and major donor prospects. The result was increased year on year income from major gifts. It was a real team effort with a lift in the performance of each member of the Partnerships Team during this period. The team’s efforts were supported further by the participation of the CEO and Chairman in selected major donor activities.
The organisation’s investment in professional development and training provided by Mark helped achieve an additional $1 million in year on year results. Those involved in asking for a major gift now have more tools, knowledge and experience from which to plan smart, work clever and get more major gifts!