case study

Mission Australia

About the campaign

Mission Australia is one of the country’s largest charities. It is also a top 500 private company. For decades Mission Australia had operated Campbell House in inner Sydney providing crisis accommodation to men who were homeless.

Changing client demographics, aging facilities and a shift in the public policy environment influenced Mission Australia to bring together a wide range of stakeholders – clients, policy makers, business people, philanthropists and the broader community – behind a new vision.

The results

A capital campaign for $7 million was launched and successfully completed thanks to generous support from a small group of philanthropists and corporates. Underpinning this generosity was a multi-million dollar cornerstone investment from the New South Wales government. Renamed, Mission Australia Centre, facilities now house ground-breaking programs and services; the first of its kind in Australia, which provides a bridge to greater social and economic participation for homeless and marginalised people.