About the campaign
For almost 100 years Royal Far West has been helping country children and their families. Recently they sought to expand their work and help 15,000 country children every year by 2020. To do this they invested in people, programs, and technology. They also wanted to invest in new facilities at their headquarters in Manly. The existing health and education building was originally built to treat children with polio in the 1950’s. Additional space was urgently needed to enable programs and services to expand and help the organisation reach more children in rural and regional communities.
The plan was to build a new Centre for Child Health and Learning. Mark was retained to help guide a $35 million Caring For Country Kids Appeal. Despite a near 100 year history, the organisation enjoyed mostly modest philanthropic support. It would be critical to campaign success that a mix of funding sources be sought. Working in close collaboration with CEO Lindsay Cane AM, Mark helped develop a campaign strategy that focused on Government engagement while at the same time reinvigorating private philanthropic support.
The strategy proved successful and the campaign reached its $35 million goal. This was led by a $10 million contribution from the Commonwealth and a $15 million grant from the NSW Government and almost $1 million from the Sargent’s Pies Charitable Foundation and in-kind support from HP Australia.