case study

The Exodus Foundation

About the campaign

After years of reading about the lack of meaningful rise in indigenous childhood literacy Reverend Bill Crews, AM, Founder and Executive Chairman, The Exodus Foundation and the Bill Crews Charitable Trust decided to do something.

The Bill 108 Campaign was launched in support of building initiatives at Ashfield and Redfern. The campaign title “Bill” was enlisted because of the strength of the founder’s profile – voted a national living treasurer, Reverend Crews is well known for his charitable work with some of Sydney’s most disadvantaged. He chose to use the number “108” because it represented the number of additional schoolchildren new facilities would help.

The results

The capital campaign had a target of $4 million and was successfully achieved. The program underpinned by Macquarie University and housed the grounds of the National Centre for Indigenous Excellence attracted philanthropic support from John Singleton AM as well as backing from the NSW and Federal Governments. A compelling Case for Support focused not on the building of new facilities but rather what they would enable - a child struggling to lean, a chance to turn their schooling around.

Like other capital campaign’s by Mark Quigley, The Exodus Foundation won industry recognition from FIA and F&P Magazine.